Whenever you are supposed to start a job you need perfect tools for that job.Don’t you? Those tools will help you to be succeed in that job easily in a short period of time.The tools have the same importance in social marketing too.
The social media marketers and community managers use different tools for different jobs that may be curating a social stream,campaign planning or automating content from a feed. Now some new contents are introduced by Argyle Social.Those freely describe the publishing toolbox of marketers.
Let’s Have A Look On The 4 Core Tools:
1. The Advanced Poster:
It won’t be wrong if you call it the Swiss Army Knife of social media.You can take a complex, integrated marketing message by using it.Then you can federate it to multiple of social channels adding channel-specific formatting and messaging.It also allows you to to control other important aspect of your post,that may be scheduling,campaign designation.You can even control or set the custom web analytics parameters for the short links.
Though it’s not so fast or easy tool but it is too flexible and strongest pack.
2. The Quick Poster:
As its name says,you will able to post something quickly in your social media by using the Quick poster.You can think it as the content bar at the top of the Twitter.com,Tweetdeck’s new tweet box or the embedded widget in Argyle Social Waterfall.It is truly integrated into engagement comfort,built for rapid responds.
But it doesn’t work anymore when you make a queue of content as a part of the campaign and you are supposed to tweak messaging, formatting, or campaign settings.
3. The Smart Scheduler:
It is a brand new tool in community manager’s tool box.You may take a lot of time and energy when you post different contents.But by using the Smart Scheduler you will feel easy to post as it makes a schedule and queue up the relevant contents all at once.So it will take lesser time than before.
At time when it does all the work you can make strategies for your business and you can give sufficient time to your customers as well. Hopper is one of the smart scheduler used in Argyle.It is too useful for focusing on curation.Another free smart scheduler is Buffer.
4. The Feed Automator:
It is one of the most underused tool in manager’s toolbox. This stalks from the fear of over-automating that i think.It allows the contents from a feed – a blog RSS feed, a comments RSS feed, a product catalog feed, etc to be published on your social page.Twitterfeed is an another tool to pull this off.You can take advantages of the many more complex tools that enable content filtering, re-posting, and custom messaging
As a result the marketers can save their valuable time time and do other profitable works at that time.
You can get Social publishing whitepaper here.